Overview
With over 50 years of experience, including 35 years in the circular economy, Coipsa develops sustainable packaging solutions by integrating recycled raw materials, waste management practices, and innovative design.
As a UX/UI designer, I research and redesign the website to optimize information and ensure a consistent user experience. I communicate strategic decisions to stakeholders to align changes with project goals.
01
Problem Statement
Following its rebranding, Coipsa required a new website that not only reflected its refreshed identity but also provided a seamless, integrated experience across its subsidiaries: Corrupac, Recupacc, and CPP.
02
Solution
I established a robust and adaptable foundation to ensure Coipsa’s digital ecosystem remains consistent, scalable, and future-proof without losing coherence:
Created a Unified Visual Style Guide
Implemented Reusable UI Components
Developed a Modular Design System
03
Challenge
A key challenge of the site was designing a responsive map that allowed users to easily locate the plants and facilities across all devices.
Solution
Integrate an interactive map with clear and accessible visualization to help users easily locate each plant without navigating through multiple pages:
Add search filters that allow users to personalize their searches based on specific criteria.
Include information cards to provide easy access to contact details.
Highlight the "View on Google Maps" call-to-action (CTA) to streamline access to each plant's exact location.
Implement a responsive and mobile-friendly design to improve usability and accessibility.
04
Impact
This solution fostered brand consistency across Coipsa's digital ecosystem, ensuring a cohesive look and feel while providing a solid foundation for future growth and feature additions.
Benefits
Enhanced User Engagement: Consistent design across platforms built user trust and ensured a seamless experience.
Stronger Brand Recognition: A cohesive design reinforced Coipsa’s brand identity across all platforms.
Cost and Time Efficiency: The scalable design reduced maintenance costs and development time, enabling faster updates and new features.